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A&F was founded in 1892 in Manhattan New York, by David T. Abercrombie and Ezra Fitch.

A&F was an elite outfitter of sporting and excursion goods, such as expensive shotguns, fishing rods, fishing boats, and tents.

A&F outfitted Theodore Roosevelt's safari and Adm. Richard E. Byrd's expedition to Antarctica.

By the 1970s, the business was struggling with lower priced competition.


Abercrombie & Fitch filed for chapter 11 bankruptcy, finally closing its flagship store at Madison Avenue and East 45th Street in 1977.


The Limited, a clothing-chain operator based in Columbus, Ohio, purchased A&F.

The company is noted for its use of "brand representatives" (previously called "models") for store customer service and hyper-sexualized advertising.


The Great Recession battered the company's business as teenagers looked to lower-priced fast fashion brands like H&M and Forever 21.

In response, A&F has promoted more diversity among store employees and has reduced emphasis on sexualized advertising. 

Abercrombie & Fitch (ANF - Get Report) is scheduled to report before the bell on Thursday, Nov. 29. 

But the clothing-maker wasn't always the company that we know today. 

The company used to be an "elite outfitter of sporting and excursion goods."

It even outfitted legends such as President Theodore Roosevelt and Richard Byrnes.  

The store almost didn't make it today--it filed for Chapter 11 bankruptcy in 1976. However, it was saved once it was purchased by another clothing company and the focus switched to the clothing styles that we know the brand for today.


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