Behind the Label: Bumble

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Bumble is an online dating application where female users can make the first contact with male users.

Bumble was co-founded by Whitney Wolfe Herd and Andrey Andreev in 2012.

Previously working for Tinder, Wolfe Herd left, claiming sexual discrimination and harassment.

During this time, Badoo founder and CEO Andrey Andreev contacted Wolfe Herd and suggested starting up a new and different dating app.

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The new company would utilize Badoo's infrastructure and Andreev's consulting.

Bumble launched three months later in December 2014.

In heterosexual matches, the woman must start the conversation or the match disappears within 24 hours; either person in a same-sex match can reach out.

Bumble was the first dating app to include photo verification in the U.S. by having users submit a selfie of themselves performing a specific pose.

In June 2016, Bumble announced a partnership with Spotify that would allow users to showcase their music interests.

Bumble partnered with the Anti-Defamation League in 2017 to remove users who display hate symbols in their profiles.

In November of 2017, The company was valued at more than $1 billion.

Bumble launched its own lifestyle magazine called Bumble Mag in April 2019.

As of September 2019, Bumble was the second most popular dating app in the U.S.

Amid the coronavirus pandemic, Bumble reported a 10.9% increase in monthly active users in the final quarter of 2020.

Bumble went public on the Nasdaq back in February, 2021 under the ticker BMBL. 

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