Behind BrewDog’s Plan for ‘Punk’ Craft Beer Revolution

It takes a punk rock attitude to start a global beer revolution, said James Watt, co-founder of BrewDog and the author of Business for Punks. 'We hate having to depend on anyone for anything, so we love to learn the skills ourselves and it’s that D.I.Y. punk bootlegging ethos that has underpinned everything we’ve done,' said Watt. BrewDog beer was founded in England in 2007 by the former deep sea captain Watt and his pal Martin Dickie. The pair started the craft beer revolution in the U.K. after being bored of the industrial lagers and traditional ales that dominated the market. There are now 32 BrewDog Bars in the United Kingdom and overseas, a rapidly expanding brewery in Scotland, over 400 incredible crew members, and over 40,000 Equity Punk shareholders.