Beat Your 'Personal Benchmark', Ignore the Crowd Says Chuck Widger

Investors that carefully define their risk tolerance and personal desires will fare better than those that get caught up in the madness of crowds, said Chuck Widger, author of 'Personal Benchmark'. Widger added that investors can use his simple system to define their tolerance for risk and set up an asset allocation based on it. He said he believes in active management, but adds that investors are better off using index-based products in some sectors and asset classes. Finally, Widger, who is the founder of $17B Brinker Capital, said investors can improve their lifestyles and purchasing power by integrating behavioral finance with investment management.

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