view transcript

Jim Cramer: Theme number four: Be ready to rotate back into the soft goods stocks in any real pull-back. The untold story of the PepsiCo's... It reports Friday, I think is could be good. Don't know, but I think Coca-Cola's gonna determine that. That will be tomorrow, and it makes me say that that's going to be good, because I think Coke's going to be good. I also like the Procter's and the Cloroxes, and even the low-end Kimberly's, they had a bad quarter. But, it's the price increases. See, the price increases were brought about by rising raw-costs and transportation logistics, and bottle-necks ... The prices that they put through, they're sticking.

Jim Cramer: I had Benno Dorer on recently, from Clorox, and they're sticking. At the same time, here's the story that's not being told, the inputs are plummeting. At the same time. That's bountiful. Whether it be the collapse of oil and the pricing of everything from the bottles tot eh cans, the ingredients in them. To the adoption precision railroading, and the peak in trucking, to the amazing influx of new truck drivers that Uber Freight will usher in ... spend some time with them, this winter ... will usher in by quarter four. We're going to see unprecedented margin expansion in this cohort. No one is looking for this, people.

Jim Cramer: We'll be ready, when this all occurs, and we may have missed Estee Lauder, maybe it can come back, is just a magnificent manager. But, it could come around in time. I like the teams at Colgate, PepsiCo and Kimberly, they're all new teams. Fresh perspective. It would be a gift to Procter & Gamble, whatever comeback they have. This stock's up 25 straight points.

Jim Cramer gave out his five themes for February in his exclusive Action Alerts Plus video Wednesday, Feb. 13.  

One theme that he focused on was how investors should play soft goods. 

He gave some examples of stocks that he's got his eye on. 

"Be ready to rotate back into the soft goods stocks in any real pull-back. The untold story of the PepsiCo's (PEP - Get Report) ... It reports Friday, I think is could be good. Don't know, but I think Coca-Cola's (KO - Get Report) gonna determine that," Cramer said. That will be tomorrow, and it makes me say that that's going to be good, because I think Coke's going to be good. I also like the Procter's (PG - Get Report) and the Cloroxes (CLX - Get Report) , and even the low-end Kimberly's, they had a bad quarter. But, it's the price increases. See, the price increases were brought about by rising raw-costs and transportation logistics, and bottle-necks ... The prices that they put through, they're sticking."

Related. 'The Government Shutdown Has Created an Overhang of Large IPOs,' Says Jim Cramer

Missed Cramer's Action Alerts Plus call? Non-members can sign up here to watch the full recap.