Companies missing wide-open chances to connect with their clients need to put their heads in the cloud, says Rich Daly, CEO of Broadridge Financial Solutions (BR) - Get Broadridge Financial Solutions, Inc. Report . Literally speaking, the new Broadridge Communications Cloud. The Broadridge Communications Cloud connects the company's network of 900 brands, 138 million recipient households, and five billion annual communications, to a network of 10 digital channels, including Amazon, Dropbox, and Evernote, enabling brands and consumers to interact in new ways. For example, a consumer could be told the energy she used over the past quarter was 20% higher than last year at this time and then be offered tips to save energy. Daly added that the Broadridge Communications Cloud also creates a "network effect", meaning that brands that are not yet connected to a specific consumer online can now be connected when other brands first create a digital relationship with the same consumer. Shares of Broadridge sold off in the wake of the earnings miss, after a solid performance for most of the year. The stock snapped back after Election Day, however, following financial stocks higher on the hope of reduced regulations. The stock is up 22% tear-to-date.
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