Bank Rebound, Cloud Offering Boosting Broadridge Says CEO

Companies missing chances to connect with clients need to put their heads in the cloud, says Rich Daly, CEO of Broadridge Financial Solutions.
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Companies missing wide-open chances to connect with their clients need to put their heads in the cloud, says Rich Daly, CEO of Broadridge Financial Solutions (BR) - Get Report . Literally speaking, the new Broadridge Communications Cloud. The Broadridge Communications Cloud connects the company's network of 900 brands, 138 million recipient households, and five billion annual communications, to a network of 10 digital channels, including Amazon, Dropbox, and Evernote, enabling brands and consumers to interact in new ways. For example, a consumer could be told the energy she used over the past quarter was 20% higher than last year at this time and then be offered tips to save energy. Daly added that the Broadridge Communications Cloud also creates a "network effect", meaning that brands that are not yet connected to a specific consumer online can now be connected when other brands first create a digital relationship with the same consumer. Shares of Broadridge sold off in the wake of the earnings miss, after a solid performance for most of the year. The stock snapped back after Election Day, however, following financial stocks higher on the hope of reduced regulations. The stock is up 22% tear-to-date.