If the Shoe Fits, Invest? Breaking Down the Value of Athlete Sponsorships

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Nike  (NKE) - Get Report is set to launch its latest signature shoe line with the NBA’s Zion Williamson under the Jordan Brand.

At the same time, the sports apparel maker’s nearly 20 year relationship with the late Kobe Bryant is coming to an end after Vanessa Bryant, Kobe’s wife, announced that the estate will not be renewing its contract with Nike.

While Nike’s roster may be in flux, the underlying shoe business is as sturdy as ever. This week on Sport of Money we take a deep dive into the sneakers, scarcity and sponsorships that drive the shoe industry.

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