At Cannes Lions Festival, Start-Ups Take Part in Innovation Competition

At the Cannes Lion International Film Festival, thirty-nine finalists are participating in the Innovation competition, which features start-up companies with new ideas. The competition is being judged by Susan Lyne, president and founding partner of BBG Ventures, which funds early stage companies. Lyne said the products featured at the competition are 'stunningly interesting.' She said the creativity and problem solving behind the projects is 'extraordinary.'