In Friday’s Analysts' Actions, Wall Street firms take a closer look at Apple (AAPL), GoPro (GPRO), and Urban Outfitters (URBN). Analysts at Nomura Securities initiated coverage on shares of Apple with a BUY rating and a $145 price target. The firm expects the technology titan to extend its share gains in 2016, and likes the powerful iPhone 6 cycle. Analysts at Citi upgraded action camera maker GoPro to BUY from NEUTRAL and bumped its price target to $90 from $63. The firm cited the 'mega-trends' in flying cameras and virtual reality. And, BMO Capital Markets downgraded apparel retailer Urban Outfitters to MARKET PERFORM from OUTPERFROM, pointing to challenging near-term trends at its Anthropologie stores. The firm says the division is struggling to regain traction heading into fall. TheStreet's Kurumi Fukushima reports in New York.