Applebee's Hopes Sizzling Steaks Will Help Juice Sales at the Chain

Can a $13.75 hand-cut, wood-fired grilled steak change the course of business at casual dining chain Applebee's? The CEO of Applebee's parent company thinks so. Applebee's parent company, DineEquity  (DIN) - Get Report , has been on a public relations blitz this week to get the word out about its menu overhaul, culminated by executives visiting the trading floor of the New York Stock Exchange Friday. 'Our big thing is to really focus on what we can do is change perceptions and literally change the way people think about Applebee's, explained Julia Stewart, chairman and chief executive officer at DineEquity. TheStreet's Rhonda Schaffler has details from the New York Stock Exchange.