Apple's TV service would come online in the U.S. in the early part of 2019 and then open up to a global market in the following months, said the report published on Tuesday, Oct. 23, that relied on information from three people with knowledge of the plan.
Earlier this year, Bloomberg reported that Apple would start selling subscriptions through its TV app in a move to compete with rivals Amazon and Netflix.
In June, Apple previewed its tvOS 12, an operating system designed for viewing entertainment on big screen devices, and joined with U.S. cable operator Charter Communications to provide Apple TV 4K to customers.
Currently, the company estimates 50 million households can watch live channels and tens of thousands of on-demand programs on the Spectrum TV app on Apple TV 4K, iPhone and iPad. Apple already has agreements with AT&T's DirecTV Now, France's CANAL+ and Switzerland's Salt.