Apple Looks To Reopen More Stores. Will Shoppers Come?

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It was among the first major retailers to shutter its retail stores when the coronavirus pandemic swept across China, and then the rest of the world.

And now it may be among the first retailers to reopen its doors in the wake of the global pandemic that has forced billions to stay at home and put a full stop on the world economy.

Apple  (AAPL) - Get Report is considering reopening at least some of its retail stores outside of Greater China on a staggered basis as soon as next month following a two-week global closure amid the coronavirus pandemic, according to an internal memo.

The memo, obtained by Bloomberg, indicates the company is considering reopening its 458 retail stores located outside of Mainland China, Hong Kong and Taiwan, though continuing having its non-retail staff work from home until at least April 5.

“For all of our retail stores outside of Greater China, we will reopen our stores on a staggered basis. At this time, we anticipate some stores may be able to open in the first half of April depending on the conditions in their community,” O’Brien wrote. “We will provide updates for each store as soon as specific dates are established.”

Apple closed all of its retail stores outside of Mainland China earlier this month on an indefinite basis as part of an effort to mitigate the spread of the coronavirus. It previously closed its 42 China stores, but those have since all reopened.

The memo to employees also said that remote work would be extended after Apple’s global offices outside of China were closed earlier this month.

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