Skip to main content

Apple Reopening Stores Isn't As Important As Some Think, Jim Cramer Says

Publish date:
Video Duration:

Headed out to buy a new iPhone?

Apple (AAPL) - Get Report plans to open 25 stores in the U.S. this week and issued the guidelines it expects reopened stores to follow on Sunday.

As of May 17, 100 Apple stores have reopened across the globe. Apple said it is basing its plan on the success it saw in Greater China, where stores have been open for months.

Apple said when making a decision to reopen a store, the tech giant bases the decision on data, short and long-term trends as well as guidance from local and state officials. “These are not decisions we rush into — and a store opening in no way means that we won't take the preventative step of closing it again should local conditions warrant,” Apple senior vice president of retail and people wrote in a letter to customers.

When your local Apple store reopens, you can expect it to look “a little different.”

In addition to limited occupancy, Apple is renewing its focus on one-on-one service, conducting temperature checks, requiring face coverings and conducting “enhanced” deep cleanings.

Face coverings will also be provided to customers who fail to bring their own.

As stores and businesses across the U.S. reopen, should they be following in Apple’s lead? 

While he wouldn't deny the psychological value of reopening stores, TheStreet founder and Action Alerts PLUS portfolio manager Jim Cramer  said reopening retail stores isn't as important for Apple as "some people thing" 

The store is "more of a showcase, you can go on and buy anything you want" Cramer said. 

Watch More of the Latest Videos from TheStreet and Jim Cramer

Related Videos