What Reopened Apple Stores Will Look Like

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Apple  (APPL)  has outlined plans to open more than 25 U.S. stores this week. The re-openings are based on local coronavirus case trends as well as guidance from health officials.

And while Apple's products remain the same, its stores are opening with new social distancing and cleaning protocols.

“In every store, we're focused on limiting occupancy and giving everybody lots of room, and renewing our focus on one‑on‑one, personalized service at the Genius Bar and throughout the store," said Deirdre O'Brien, Apple's retail boss, in a statement released on Sunday.

If you visit an Apple store, here's what you can expect to see:

  • Apple is enforcing occupancy limits and temperature checks
  • Staff and customers are required to wear masks
  • If customers don’t have a mask of their own, Apple will provide them with one
  • “Enhanced deep cleaning” will be conducted on displays and surfaces throughout the day

"In Greater China, we saw the importance of swift action — and the critical importance of social distance — to slow the virus’ spread. And, as time has gone on, we’ve continued to refine and expand our in‑store health and safety measures, which have proven so effective in places like Greater China, where our stores have been safely open for months," said O'Brien.

Apple closed all 271 of its U.S. stores in mid-March. Recently, the tech giant has reopened retail stores in China as well as its flagship store in South Korea. It also re-opened some stores in the U.S. last week, in states including Idaho, South Carolina, Alabama, and Alaska.

Apple operates more than 500 retail stores worldwide as of 2019.

Apple reported earnings on April 30, posting quarterly revenue of $58.3 billion, an increase of 1 percent from the year-ago quarter.

Apple is a holding in Jim Cramer’s Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL? Learn more now.

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