Apple Pushes Back Live TV Service Launch to 2016, Needs More Content

Apple (AAPL) hits another snag as it moves back the launch of its live TV service to 2016. After several years of waiting, Apple TV fans may have to wait at least until next year for the long-rumored TV subscription service. The company and CEO Tim Cook is now aiming for 2016 to debut its live Internet-TV service. The negotiation talks to license programming from networks are taking longer than expected, which is causing the delay. The company hopes to ink deals with television networks such as those owned by CBS Corp. (CBS) and 21st Century Fox (FOXA), but the negotiation talks between content providers and pay-TV companies often take some time. Apple is working to find the right mix of channels to make the new service appealing to cord-cutters. Apple is still expected to introduce a more powerful version of its Apple TV set-top box on September 9 at an event in in San Francisco, but users will still need a cable or satellite subscription or an antenna to watch live network television. TheStreet's Kurumi Fukushima reports in New York.