Apple Pursues Business Customers With iPad Sales Falling, Report

Apple (AAPL) is grappling with falling sales of the iPad so it's targeting business users. The Wall Street Journal says Apple is working with more than 40 technology companies--many of them little known makers of apps for accounting or sales presentations-to make the ipad a more appealing work tool. This is a big change for Apple, which has been wildly successful targeting consumers. Business sales have been a bright spot in the sagging tablet market. Forrester Research estimates 20% of tablets used globally in 2018 will be owned by businesses, up from 12% in 2014. Apple needs some help. Investors have been growing worried about how its chart is looking and they have seen Apple downgraded by two major brokerage firms in the past week. Apple is also heavily dependent on China for future growth and China seems to be slowing.