On July 15, Apple News said it is launching new audio features and expanding local news offerings for readers.
In competition with The New York Times' 'The Daily' and The Wall Street Journal's 'The Journal,' Apple undefined News will release a daily audio news briefing that reviews the biggest stories of the day. The podcast will be free to all listeners and available mornings Monday through Friday.
Additionally, Apple News is releasing about 20 audio stories a week, which will be audio versions of long-form pieces published by the likes of Esquire, Sports Illustrated, TIME, Vanity Fair, Wired, and more.
“Apple News showcases so much great journalism, and we’re excited to help bring it to life in new ways with Apple News+ audio stories and a new daily news show, Apple News Today,” said Lauren Kern, editor-in-chief of Apple News.
There will also be curated local news for some markets. To start, this news will service the Bay Area, Houston, Los Angeles, New York, and San Francisco.
“We also greatly value our many local news partners — our new local news feature highlights their work for readers who live, and are interested, in those communities," said Kern.
Apple News is capitalizing on the free time consumers now have to spend on content, especially audio, according to Daniel Martins of The AppleMaven.
“The COVID-19 crisis has forced people to shelter in place while it severely slowed down economic activity. As a result, consumers have had more time to spend on news, music and video platforms. At the same time, businesses have scaled down their advertising spending, hurting companies whose revenue model depends on ad dollars. Apple News+ is a service that can benefit from both trends," said Martins.
Read more on Apple at The AppleMaven.