Well, for starters, the tech company unveiled three new iPhones -- the iPhone 11, 11 Pro and 11 Pro Max. Notably, the iPhone 11 will have a $699 starting price, $50 below what the iPhone XR (now starting at $599) previously sported.
Apple also showed off its fifth-generation Apple Watches and a new standard iPad with a 10.2-inch display (0.5" larger than its predecessor).
During the event, the tech giant made sure to share pricing and launch dates for its TV+ streaming service and Arcade. According to our Real Money tech columnist Eric Jhonsa, who was live blogging from the ground, TV+'s pricing did, in fact, raise eyebrows. It will cost just $4.99/month, and buyers of new Apple hardware will get a year of free service.
Curious to see what the new iPhones look like? Just check out the video above.
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