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Jacob: Apple's new iPhone 11 hit the shelves. But how should investors think about the tech behemoth going forward? We have two experts here to walk us through how to approach the stock. The Street's Tech Editor, Nelson Wang is optimistic about the prospects for Apple. Hillary Kramer, founder of Kramer Capital Research isn't yet convinced on Apple's services business. Nelson, we will begin here. It doesn't, what do we have to look forward to in terms of Apple for the next several years?

Nelson: Yeah. Overall I'm pretty sanguine about Apple. I mean the iPhone 11 is not blowing the doors off of anyone's estimates but it seems like it's from early estimates. It seems like its performing decently. There might be some upgrade cycle in China that's going to be helpful for iPhone sales. But beyond that, or at least in the meantime, Apple is leveraging its huge installed base of users of iPhones and other devices to build up its it services business, which is higher margin. They unveiled a whole slew of new services, including the Apple card, Apple Arcade, Apple TV Plus, which you know, is maybe a little questionable how it's gonna do. But all these things are at reasonable price points. So even though it might take some time for these things to develop, I think they're moving in the right direction.

Jacob: And Hilary for you, it's about them time.

Hilary: It's going to take a long time for Apple software business, I mean for their services to really make it in the meantime they're a hardware play. We know what happens to tech companies that are hardware companies. Ultimately they go full cycle, you know, they go the way of weighing computers. So when it comes to Apple, people are also not very impressed with the next iPhone. They're upset about ... everyone I know who has Apple, like a notional way is upset, whether it's about charging their phone, whether it's about the condition of the cost. Everything seems to be annoying. And the really younger group, like I'm talking like the 12 year olds to 25 year olds, they want to all go android. And there's something to be said for that. In the meantime, Apple has lost some of their top management. Everything from, as we know, the head of design to just recently more resignations that have come, everything from public relations to other areas. And Apple is commoditizing their services business. So if you think about it, they don't have any pricing power anymore. And then you have Amazon, for example, that's competing dead on with their announcement this week about you know to take on Apple Pay.

Jacob: Always interesting talking Apple, Thanks for joining.

Apple's (AAPL - Get Report) iPhone 11's are officially selling, but that doesn't necessarily mean investors should buy the stock. 

Shares were flat to higher, Friday, to $221 apiece, near its all-time, with the broader U.S. market also positive. 

While sales of the new versions are looking decent out of the gates, the tech behemoth's hardware innovation curve has flattened, and now its diving head first into services for users. Analysts on Wall Street are bullish on Apple, which currently only trades at a 17.33 forward one-year earnings multiple.

TheStreet's tech editor Nelson Wang mentioned that Apple is clearly leveraging its large installed base for its services business and that the services outlook looks to be in line with expectations. 

But there may be more to the story than those optimistic points. 

For Hilary Kramer, founder of Kramer Capital Research, the services business isn't necessarily a bad one. "It's going to take a long time for Apple's software business, for their services, to really make it," Kramer said. "In the mean time, they're a hardware play. We know what happens to tech companies that are hardware companies -- ultimately they go full cycle."

Currently, Apple gets roughly half of its revenue from hardware sales, and more than half in some quarters. 

Apple is a key holding in Jim Cramer's Action Alerts Plus portfolio.

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