Apple Expected to Unveil New iPhone SE, Aimed at Emerging Markets
Apple is expected to unveil its new smaller screen iPhone SE at a launch event today, in a move that will help it penetrate fast growing emerging markets.
Apple is expected to unveil its new smaller screen iPhone SE at a launch event today, in a move that will help it penetrate fast growing emerging markets, according to one analyst. Angelo Zino, equity analyst at S&P Global Market Intelligence, projects Apple could sell 10 to 15 million units of the iPhone SE, and potentially more than that if the phone is priced below $400. Zino notes that Apple currently has a very low market share in emerging markets. Zino also expects Apple will introduce a new iPad with a smaller screen, after seeing limited success with its larger screen iPad Pro. Zino has a $130 price target on Apple, as well as a strong buy rating. TheStreet's Rhonda Schaffler has details from Wall Street.
