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Is Apple Bundle Path Forward for Apple?

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Apple may have shown once again, it believes its future lies in its Services division. 

Last week, Bloomberg reported that Apple plans to roll out an 'Apple One' initiative, which seeks to offer Apple's various digital services in a series of bundles for a monthly fee.  

Different tiers with various offerings will be available, but the bundles could include various combinations of Apple Music, Apple TV+, Apple Arcade and Apple News+, according to Bloomberg. 

Apple One could be launched as soon as October, when Apple is expected to release a new line of iPhones with 5G capabilities. 

Apple Maven and founder and manager of DM Martins Capital Management Daniel Martins noted that the announcement is a net positive for Apple stock and likely justifies the high valuations of the company this year. 

Martins added that the bundles could further expose Apple's user base to lesser known services such as Apple Arcade and Apple News+. 

In a recent interview with TheStreet, Jim Cramer enthusiastically agreed, calling Apple One "huge" for the stock. "It's still one more reason to own Apple [stock] and not to trade it," Cramer added. 

Will Apple bring a little disruption to existing bundles (Looking at you, Amazon) when the leaves change this fall? Only time, and your screen time can tell. 

Editor's Note: This video first appeared on the Apple Maven. Read the latest Apple news and analysis here. 

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