Apple Releases Its New AirPod Pros; How Do Competitors Stack Up?

Apple's new earbuds are $90 more expensive than the previous versions.

Author:: Jacob Sonenshine
Publish date:: Oct 28, 2019 5:31 PM EDT

Apple (AAPL) - Get Report releases its new-and-improved AirPods, the AirPod Pros, this week, just as competition in the wireless earbud space heats up.

The tech giant is selling the Pros for $249, $90 higher than the previous version. The ear buds will be sweat resistant as well as noise canceling. Meanwhile, Amazon (AMZN) - Get Report and Microsoft (MSFT) - Get Report will soon have their own wireless earbuds out on the market.

Apple shares rose 1% Monday to $249.05.

"[The AirPod Pro] blocks the outside noise and that's a feature of a lot of other premium wireless earphones that are out there [have]," said Nelson Wang, TheStreet tech editor. "And it's also going to have sweat resistance...some enhanced water resistance and a better fit in the ear, so quite a few new features."

TheStreet's tech reporter Annie Gaus said "This market is really growing as a whole, but Apple is currently the undisputed leader. They have about 50% market share in the space, so we'll find out in the coming quarters how compelling these competitors are, but Microsoft and Amazon also have a long way to go before catching up with Apple."

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