Apple (AAPL - Get Report)  releases its new-and-improved AirPods, the AirPod Pros, this week, just as competition in the wireless earbud space heats up. 

The tech giant is selling the Pros for $249, $90 higher than the previous version. The ear buds will be sweat resistant as well as noise canceling. Meanwhile, Amazon (AMZN - Get Report) and Microsoft (MSFT - Get Report)  will soon have their own wireless earbuds out on the market.

Apple shares rose 1% Monday to $249.05. 

"[The AirPod Pro] blocks the outside noise and that's a feature of a lot of other premium wireless earphones that are out there [have]," said Nelson Wang, TheStreet tech editor. "And it's also going to have sweat resistance...some enhanced water resistance and a better fit in the ear, so quite a few new features." 

TheStreet's tech reporter Annie Gaus said "This market is really growing as a whole, but Apple is currently the undisputed leader. They have about 50% market share in the space, so we'll find out in the coming quarters how compelling these competitors are, but Microsoft and Amazon also have a long way to go before catching up with Apple." 

Apple, Amazon and Microsoft is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells these stocks? Learn more now.