Apple Acquires Artificial Intelligence Company Xnor.ai—Here's What That Company Is

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Apple  (APPL)  has reportedly acquired a company called Xnor.ai. The little-known, and difficult to pronounce, company is a Seattle-based artificial intelligence start-up. It was founded in 2016 by researchers at the Allen Institute for Artificial Intelligence.

Xnor.ai’s mission is to enable AI algorithms to run on small devices—such as cameras, cars, drones, and wearables—without relying on the cloud, Internet connectivity, or remote data centers. This way, data never leaves the device, a selling point for customers attracted to privacy and additional security.

For example, Xnor.ai built an AI system that was so low power it operated with energy harvested from the sun.

Apple uses artificial intelligence across its software, with features like Siri, facial recognition, and more.

The tech giant reportedly spent $200 million on Xnor.ai, and this isn’t its only artificial intelligence acquisition of late. Apple also recently acquired a machine learning start-up called Spectral Edge.

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