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Apple to Manufacturers: We Need 75 Million New iPhones Please

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Imagine getting word that your biggest customer wants 75 million of its new products off the assembly line, stat.

That's exactly what Apple  (AAPL) - Get Apple Inc. Report signaled to its producers in China this week, telling the likes of FoxConn to begin ramping up production of its next generation of iPhone models. 

Apple is prepping its suppliers to mass-produce more than 75-million of its new 5G-enabled iPhones ahead of the phone’s fall launch, a sign of how much demand the technology giant is anticipating for its flagship product even amid the global pandemic and economic downturn.

Cupertino, California-based Apple is expecting shipments of its various iPhone 12 models to reach as high as 80 million units in 2020, Bloomberg reported on Tuesday.

Hon Hai Precision Industry, also known as Foxconn, has put up several notices on WeChat over the past month recruiting workers for its main iPhone campus in the central Chinese city of Zhengzhou, Bloomberg said.

Apple’s sales expectations are a sign of how much pent-up demand the company sees for its flagship iPhone models as well as its other products, even as the coronavirus pandemic continues to spread both financial and physical uncertainty globally.

In the summer of 2019, Apple suppliers were preparing to make components for as many as 75 million of the then-iPhone 11 handsets; the target was similar in 2018 when it release the highly anticipated iPhone X series.

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