Americans Are Drinking A Lot Of Whiskey
The popular spirit is on the rise.
According to the Distilled Spirits Council, In 2016 American whiskey (Bourbon, Tennessee and Rye) revenues were up 7.7% to $3.1 billion, an additional $222 million. Volume was also up 6.8% to 21.8 million cases.
There was also notable strength across all whiskey price categories -- value being the cheapest and superior premium being the more expensive.
Value volume up 11.4% (3.7 million), revenue up 13.1% to $217 million
Premium volume up 5.6% (5.6 million), revenue up 7.6% to $598 million
Kevin Denton, National Mixologist for Pernod Ricard thinks whiskey sales are only going up.
This article was written by a staff member of TheStreet.
