Users are holding onto the meme-inspired AMC Entertainment (AMC) - Get AMC Entertainment Holdings, Inc. Class A Report stock with the hashtag #AMCDAY.
Wondering what AMC Day is?
Popular among the Reddit retail trader community, investors are encouraged to buy and hold AMC stock in the hope of sending the stock higher. The community-created holiday is yet another example of how investing has changed amid the pandemic.
TheStreet's founder Jim Cramer has also jumped on the bandwagon suggesting holding AMC.
"AMC buyers HOLD!," Cramer tweeted on Tuesday.
The last #AMCDAY happened in April, and this popular meme stock spiked to an all-time high around $62 on June 2.