Amazon's Taking a Celebrity Twist on Prime Day

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Amazon Prime Day is finally here!

The sale--which has proven in the past to be an even bigger deal for Amazon than Black Friday or Cyber Monday--takes place today, Monday, July 15 and Tuesday, July 16. 

Yeah, you read that right. 

The sale this year extends for two days. 

But that's not the only new addition to the sale.

Amazon (AMZN) - Get, Inc. Report built out the Prime festivities by hosting a concert in honor of Prime Day. Artists such as Taylor Swift and Dua Lipa were some of the biggest performers. 

But they aren't the only celebrities making appearances during the two-day sale. 

Kristen Bell, Kobe Bryant, Hilary Duff, Mark Wahlberg, and Jaden Smith are just some of the celebrities that have Prime deals.

Cowen released a note on July 10 detailing what they expect from Amazon after Prime Day 2019. 

They listed four reasons that they believe that Prime Day 2019 will generate the most revenue since its inception back in 2015. 

They include:

  • Longer duration.
  • More sales on top brands. 
  • Delivery speed. 
  • Exclusive deals.

Curious about what Prime deals different celebs have? Watch the video to learn more. 

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