Touted as one of the biggest shopping events of the year, the online giant says this will be “two days of epic savings on more than 2 million deals globally.”
“Prime Day is a celebration of our Prime members, and we’re excited to bring members great deals across an incredible selection, whether members want to shop and save on top brands, buzz-worthy items, or small business collections,” said Amazon Prime's Vice President Jamil Ghani. “Since we launched Prime Day in 2015, it’s delivered great new ways to shop, gift, watch movies and TV, and even dance, and we’re excited to carry on that tradition.”
The company has been holding Prime Day for Amazon Prime subscribers, usually in mid-July, since 2015. However, Amazon Prime Day 2020 was pushed to October amid the ongoing coronavirus pandemic.
It's worth noting that Amazon is one of the companies that saw business actually increase amid the pandemic.In 2020, its annual revenue increased 38% to over $386 billion compared to $280.52 billion in 2019.