Amazon (AMZN) plans to add its own line of branded food and household products. Milk, Cereal, and Soup would be among the items to carry Amazon's Elements label. The Wall Street Journal says Amazon's planned expansion in the private label business mirrors a more traditional retail model where name brand products are sold alongside store owned goods. Intel (INTC) is reportedly near a deal to buy Altera (ALTR) for $15 billion. The New York Post cites a source close to the negotiations who says Intel could pay as much as $54 a share for Altera, which is a 15% premium over its closing price Thursday. Big Lots (BIG), is the last of the major retailers to report earnings. Revenue fell short of expectations. Big Lots did announce a dividend of 19 cents a share.