To be sure, the deal sent shock-waves throughout the retail industry. At the time, pundits galore thought Amazon's bet on physical retail stores meant death to grocery stores such as Kroger (KR) - Get Kroger Co. (KR) Report and down the line, clothing retailers like Macy's (M) - Get Macy's Inc Report .
That hasn't been the case. Since then, Amazon has struggled to turn Whole Foods around. And, other retailers such as Kroger, Walmart (WMT) - Get Walmart Inc. Report , Target (TGT) - Get Target Corporation Report and Costco (COST) - Get Costco Wholesale Corporation Report have upped their games with new same-day delivery services, better organic food offerings and cheaper prices.
Further, other than Kroger, shares of Walmart and Target have regained their losses and then some logged on the day Amazon said it would buy Whole Foods.
Talk about an over-hyped deal.
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