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Amazon Go Opens Its First Grocery Store Without Cashiers in Seattle

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The first Amazon Go Grocery store is opening Tuesday in Seattle after 5 years of planning.

It’s Amazon’s  (AMZN)  first full-size, cashier-less grocery store, expanding the technology in its Amazon Go shops, which are more like convenience stores.

The store is about 10,400 square feet and stocks roughly 5,000 items, including fresh produce, meats and alcohol.

“We’re not trying to be Whole Foods,” Cameron Janes, vice president of Amazon physical stores, said. “We’re not trying to replace them.”

The 10,400-square-foot “Amazon Go Grocery” store in Seattle’s Capitol Hill neighborhood uses cameras and sensors to detect which products customers pick off the shelves, allowing shoppers to pay for groceries without the help of a cashier.

The new store has five times as much shopping space as the Amazon Go stores that first opened in January 2018, which are typically around 2,000 square feet.

“Cashier-less checkout provides more opportunity for Amazon to track its customers’ purchases. Consumers are required to use the Amazon app, which means Amazon has insight into how people buy FMCG [fast-moving consumer goods] products -- an advantage not all retailers have,” explained Marcel Hollerbach of Productsup, a data management firm specializing in ecommerce. "Cashier-less checkout opens an entirely new view of shopping patterns."

There are currently 25 Amazon Go stores located in Seattle, Chicago, San Francisco, and New York City.

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