Amazon's  (AMZN - Get Report) lead over retailers and cloud companies is only just beginning. 

The e-commerce company's second quarter should wake up many to the reality that Amazon is fundamentally changing existence on Earth. And accordingly, that should be rewarded with an even higher valuation by Wall Street. 

Deep thoughts, we know. 

Meanwhile, Starbucks (SBUX - Get Report) earnings stunk. Twitter (TWTR - Get Report) shares are under pressure following a drop in U.S. monthly active users in the second quarter vs. the first quarter. 

Here's why Jim Cramer is bullish on Amazon in the Action Alerts PLUS member club

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