In Friday's Analysts' Actions, TheStreet highlights higher price targets for Amazon (AMZN) and Avago Technologies (AVGO), while United Rentals (URI) gets slapped with a lower rating. Analysts at Janney Capital increased their price target on shares of the online retail giant Amazon to $515 from $488, while maintaining its BUY rating. Avago Technologies also had its price target hiked by analysts at Brean Capital to $180 from $145 with a BUY rating. The firm said it likes the smartphone chip maker's recent acquisition of its rival Broadcom (BRCM). And, United Rentals was downgraded by analysts at Bank of America/Merrill Lynch to an UNDERPERFORM rating from NEUTRAL, with a lower price target of $80 from $108. The firm pointed to the continued pressure on the equipment rental company’s pricing power. TheStreet's Kurumi Fukushima reports in New York.