Super Bowl Ads Looks Like They Pay Off
Following the Super Bowl, publicly traded companies that advertise during the game tend to see their shares outperform the broader stock market.
According to Variety, 30-second Super Bowl ads topped $5 million this year. And publicly traded companies that advertise during the game tend to outperform the market afterward.
In 2016, Amazon (AMZN) - Get Report was the big winner, with a near 20% gain. In 2015, the group of publicly traded Super Bowl advertisers rose by nearly 7%. T-Mobile (TMUS) - Get Report , Microsoft (MSFT) - Get Report and McDonald's (MCD) - Get Report have all seen sharp run-ups after the game.
This article was written by a staff member of TheStreet.
