Advertisers Are Paying Big Bucks to Buy Time During Amazon's NFL Games

Amazon is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games, sources say

Author:: TheStreet Staff
Publish date:: Jun 23, 2017 7:58 AM EDT

Amazon.com Inc. (AMZN) - Get Report is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming football season, two people familiar with the matter told Reuters.

Amazon is paying $50 million to the NFL to stream this season's 10 Thursday night games, sources told Reuters in April, as the online retailer pushes into live sports. The games will be shown simultaneously on either CBS Corp. (CBS) - Get Report or Comcast Corp.'s (CMCSA) - Get Report NBC, which are broadcasting five games each.

The live-streamed games will only be available to subscribers to Amazon's Prime service, which costs $99 a year.

Amazon takes over from Twitter Inc. (TWTR) - Get Report , which paid $10 million to stream Thursday night games last season.

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This article was written by a staff member of TheStreet.