A Popular Super Bowl Ad May Mean a Boost to a Firm's Stock Price

There is a correlation between popular Super Bowl commercials and a subsequent rise in public companies' stock prices, says Kenneth Kim, chief financial strategist at EQIS Capital.
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After studying more than 17 years of Super Bowls, Kenneth Kim, chief financial strategist at EQIS Capital, says there is a correlation between popular Super Bowl commercials and a subsequent rise in public companies' stock prices. Kim says recently, the correlation has faded as nine out of the past ten years, the most popular Super Bowl commercial has been from either Budweiser or PepsiCo's Doritos brand. But Kim says the findings still hold true. He predicts if an unexpected public company surprises this year with a popular commercial during the big game, look for a rise in its stock price the following Monday. He says this happened even in the case of Radio Shack last year, which had an unusually popular ad and saw its shares climb afterwards.