SMS Audio CEO '50 Cent' and Intel announced the availability for the first time ever the latest in audio gear - headphones that fuse fitness and technology. What sets apart the Intel-powered SMS Audio BioSport headphones is that it's a one-device workout accessory complete with a fitness tracker. Intel wanted to throw away the chest straps and give people who exercise a multifunctional product that merges premiere sound with the latest in fitness monitoring biometrics technology. One of the features include in-ear buds that are like little plastic wings that make just enough contact inside your ear that they comfortably keep them in place. While Beats may be their obvious competitor with 62% of revenues in the high-end headphone market, BioSport may just give them a run for their money.