The San Francisco 49ers are 6-0 for the first time since 1990 and stadium attendance has been strong, but that hasn't stopped the club's front-office from seeking ways to improve the game day experience.
On Monday, the NFC West team announced it would become the first in American pro sports to include food & non-alcoholic beverages as a benefit to its entire season ticket holder base. Come 2020, 49ers season ticket 'members' and their guests will have access to an inclusive (see: FREE) menu featuring many Levi Stadium's most popular concession items (think: chicken tenders, nachos and sausages).
The idea for the innovative offering originated out of "thousands of pieces of fan feedback." 49ers president Al Guido said "our fan surveys, and those reflecting the entirety of the NFL, show that the food service experience is a key driver of fan satisfaction. That insight helped lead us to this new model as a way to increase value for our 'members' while providing them with the most seamless concessions experience in all of sports."
The value-add won't drive up the price of a season ticket significantly, either. The price of the average seat is only expected to rise by $20 increase.
Levy Restaurants president Andy Lansing says that the 49ers are on the front-end of a trend, suggesting that the model will "redefine how [stadium operators] think about serving our fans on game day." That's a safe bet. JohnWallStreet is already aware of a collegiate athletic conference planning to roll-out similar benefits to ticket holders across all its sports and member institutions.
49ers fans who purchase seats on a single game basis or through the secondary market will continue to buy F&B on an ala carte basis.