3 Reasons Behind Baskins Robbins' Hot Return to Relevancy
The U.S. is coming off a winter that was harsh on our skin and digital wallet. Yet, 69-year old ice cream brand Baskin Robbins and its 31 flavors had nicely positive sales growth in the fourth quarter of 2013. Actually, in spite of the Great Fro-Yo Boom of 2013, the afterthought inside Dunkin Donuts stores has had three straight quarters of positive sales growth. Belus Capital Advisors CEO Brian Sozzi tells you more about the comeback story of this well-known brand.
At the time of publication, Sozzi was long XXX, although positions may change at any time.
At the time of publication, Sozzi held no position in the stocks mentioned.
Brian Sozzi is the CEO and Chief Equities Strategist of
. He is responsible for developing and managing an equities portfolio of mid- and large-cap positions, in addition to leading the firm's digital content initiatives. He is also a personal finance columnist for
Men's Health
magazine.
