3 Predictions for New Apple Retail Store Leader Angela Ahrendts
Change is coming to Apple with its new retail store head, former Burberry CEO Angela Ahrendts, starting in April. Belus Capital Advisors' Brian Sozzi says Apple stores haven't changed much since 2001, but they must evolve to keep pace with how people are interacting with its devices and apps. Also, Apple's lack of store evolution has led customers to buy new products online, causing big-time missed opportunities to cross sell. Sozzi gives his 3 predictions for Ahrendts' first big steps.
At the time of publication, Sozzi was long XXX, although positions may change at any time.
At the time of publication, Sozzi held no position in the stocks mentioned.
Brian Sozzi is the CEO and Chief Equities Strategist of
. He is responsible for developing and managing an equities portfolio of mid- and large-cap positions, in addition to leading the firm's digital content initiatives. He is also a personal finance columnist for
Men's Health
magazine.
