21st Century Fox Moves Away From TV Bundles, Announces Digital Focus

21st Century Fox is looking to move away from 'fraying' cable tv bundles and focus on web based initiatives. Rupert Murdoch's media company is shifting its attention to millennial trends as younger viewers continue to move away from traditional pay TV services. Fox announced on Wednesday that digital platforms are the key to its future growth and present the most important opportunity for hooking new customers. Fox's earnings beat analyst estimates in the first quarter, boosted by movie box office numbers. But ratings at the Fox broadcast network have seen significant decline, with advertising dropping 5 percent. The media giant is betting on digital to attract a new set of younger viewers.