2014 Election Ad Revenue for Broadcasters to Slide Below 2012 Haul
Moody's Carl Salas doesn't expect local broadcasters to bring in more than $2.6 billion in election ad revenue in 2014, less than during the 2012 election.
Moody's reports that 2014 election ad revenue for broadcasters will fall from the 2012 election haul. Moody's Senior Credit Officer Carl Salas tells TheStreet's Joe Deaux that the agency doesn't expect local broadcasters to bring in more than $2.6 billion. Moody's says since 1980 this will be just the second revenue drop during a non-recession year from a prior election cycle. Salas says Moody's expects 2016 to post a new record as Super PACs beef up for the presidential election.
