Pediatric Cancer hits home -- hard.

While the overall survival rate is as high as 90% today, for many rare cancers, it's much lower.  But what's worse, the number of annually diagnosed cases has not declined in nearly 20 years. Sadly, every day, 43 children are diagnosed with cancer, according to curesearch.org

Thankfully, Hyundai tackled this issue head-on during Super Bowl LII (#FlyEaglesFLy).

Watch the ad above.

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