If the beer world has a holiday, the Super Bowl is it.
And man, could they use a little tailgate to spike sales right about now.
In the year ended Jan. 28, 2017, beer sales grew only 2.1%. That's actually the slowest pace of expansion in the past four years, according to Nielsen Ratings analysts in the 2017 report State of the U.S. Beer Market.
- Read Kinsey Grant's column for more froth on the industry here.
And with that, Anheuser-Busch Inbev (BUD) , which has the rights to be the exclusive nationally advertised alcohol brand, is hoping its Medieval "Ye Olde Pep Talk" may be just the motivation buyers need.
But the stock is up just over 2% year-to-date and a mere 1% over the last three years.
So maybe this Bud's not for you anymore.
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