For all the parents who get up on Saturday mornings to stand on the sidelines of pee wee soccer games, Hyundai feels your pain.

The first-ever Hyundai Kona SUV add will be featured in Super Bowl LII this Sunday night bBut the car companies are out in full force this weekend.  And even though Hyundai pays more than $50 million year to be the NFL's official automobile partner, it has had put up with competitive Super Bowl ads from General Motors (GM) , Toyota (TM) (Lexus), Honda and Fiat Chrysler in recent years. (For more on the exorbitant price of Super Bowl ads, click here.)

So Hyundai is trying to differentiate itself and relate.  So pour a cup of coffee, watch the video above and let us know what you think @tracybyrnes. 

And for more Super Bowl coverage, click here.

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