First the name Google (GOOG) became a verb.

Now Kraft Heinz Co.  (KHC) would like "family" to become one as well.

How do you "family?"

The company has launched an Super Bowl LII ad that focuses on families and how its ok to, well, screw things up every now and then.

"There's no one perfect way to family," says Anne Field, director of brand building for Kraft. "As long as you're doing it with love and conviction, we support how you family."

(See, the verb.)

Kraft and its iconic brands like its eponymous Mac & Cheese, Oscar Meyer, Philadelphia Cream Cream and Lunchables, has seen its stock drop over 8% in 2017, it's back up 2% YTD, thus far. Check out this column on the company's new super young CFO.

For all your Super Bowl Ad coverage, click here.

And for more Food & Beverage stories, subscribe to our YouTube Channel here: 


Watch More with
TheStreet:

 

More from Video

Video: 2018 Is Actually a Normal Year for Stock Market Volatility

Video: 2018 Is Actually a Normal Year for Stock Market Volatility

BlackBerry CEO Talks Impact of Trump's Tariffs Among His Big Automaker Clients

BlackBerry CEO Talks Impact of Trump's Tariffs Among His Big Automaker Clients

Trump Sowing the Seeds of a 10% Stock Market Correction?

Trump Sowing the Seeds of a 10% Stock Market Correction?

Jim Cramer: Reports of Attempted Trade Truce With China Are False

Jim Cramer: Reports of Attempted Trade Truce With China Are False

Video: Here's When Investors May Start to Withstand Tough Trade Talk

Video: Here's When Investors May Start to Withstand Tough Trade Talk