Bridgestone Golf president and CEO Angel Ilagan still thinks Tiger Woods has some marketing juice left in him. 

"Tiger coming back is really beneficial for us," Ilagan told TheStreet ahead of Woods' long-awaited return at this week's Hero World Challenge after extensive back surgery. "But frankly, he benefits us because of his endorsement value -- he is one of the few celebrity athletes out there whose endorsement matters and in golf, he is probably the only one who makes a difference."

After Nike (NKE) left the golf equipment business in 2016, Bridgestone was able to secure Woods (who used Nike golf balls) as a spokesperson for its golf balls. 

More from Video

Video: Jim Cramer on Trade Tariffs, Rising Rates, Kimberly Clark and Hasbro

Video: Jim Cramer on Trade Tariffs, Rising Rates, Kimberly Clark and Hasbro

Video: Stop Using Student Loan Money to Buy Bitcoin

Video: Stop Using Student Loan Money to Buy Bitcoin

Let the Najarian Brothers Crash-Proof Portfolio

Let the Najarian Brothers Crash-Proof Portfolio

Learn Options Trading from the Najarian Brothers, the Best in the Business

Learn Options Trading from the Najarian Brothers, the Best in the Business

Jim Cramer: Kimberly Clark's Quarter Was Better Than Procter & Gamble's

Jim Cramer: Kimberly Clark's Quarter Was Better Than Procter & Gamble's