Bridgestone Golf president and CEO Angel Ilagan still thinks Tiger Woods has some marketing juice left in him. 

"Tiger coming back is really beneficial for us," Ilagan told TheStreet ahead of Woods' long-awaited return at this week's Hero World Challenge after extensive back surgery. "But frankly, he benefits us because of his endorsement value -- he is one of the few celebrity athletes out there whose endorsement matters and in golf, he is probably the only one who makes a difference."

After Nike (NKE) left the golf equipment business in 2016, Bridgestone was able to secure Woods (who used Nike golf balls) as a spokesperson for its golf balls. 

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