Amazon (AMZN - Get Report) launched its Handmade Gift Shop just in time for the holidays and Katie Harnetiaux, worldwide head of marketing for the new division, stopped by to fill us in.

The new section of the site is basically like Etsy (ETSY - Get Report)  -- but the cool part is you can use your Prime account for some items.

Harnetiaux, a former Starbucks (SBUX - Get Report) exec, brought some fun samples from the site and talked to use about how they are supporting artisans -- who are mostly female.  (And we at #AlphaRising love that!)

So listen in!


Watch More with TheStreet:

Don't miss the best videos of the week. Put Wall Street on Rewind and sign up for our weekly newsletter.