Ford Motor Company's (F - Get Report) chief financial officer Bob Shanks is confident that investors will reward the company's self-driving car efforts.

Even though Ford and its rival General Motors (GM - Get Report) have taken steps to develop autonomous cars, investors have been rewarding GM, sending shares up 30% since the start of the year. Ford shares are down slightly year-to-date.

Ford reported adjusted third quarter earnings of 43 cents a share on Thursday, which easily topped analyst expectations of 33 cents, according to FactSet. The Michigan-based company clocked revenue of $36.5 billion, which also bested analysts' forecast of $33 billion.

Watch More with TheStreet:

Don't miss the best videos of the week. Put Wall Street on Rewind and sign up for our weekly newsletter.